Some businesses have spoken out against racism and prejudice after the killing of George Floyd in Minneapolis late last month. Here are some poignant responses that demonstrate speaking out and standing up can be done by big and small businesses in meaningful ways:
Nike’s Don’t Do It ad calls for people to speak out against racial injustice. The sports apparel company has also previously published ads in support of NFL quarterback Colin Kaepernick when he kneeled during the National Anthem during games.
These restaurant owners showed their support of protesters in Minneapolis, even though their business was burned by looters.
This fashion designer also spoke out against police brutality, though her boutique in Los Angeles was vandalized.
Peloton, whose most popular trainers include Robin Arzon, Ally Love and Alex’s Toussaint, published a statement against racism and donated $500k to the NAACP Legal Defense Fund.
Vermont based ice cream maker Ben & Jerry’s has been involved in the Black Lives Matter movement since the Ferguson, MO protests in 2016. B&J published this statement on their website back in 2016, which is still relevant and worth a reread today.
Glossier announced it was donating $500k to several organizations to fight racial injustice, and announced it would send another $500k in grants to black-owned business.