So you have your business up and running, and you’re starting to build a nice following. What’s next? Newsletters are a great way to boost engagement among your consumers. You can extend your interaction with the audience, and gain higher quality communications. But, newsletters are easy to lose control of. Here are some key tips on creating and maintaining a solid newsletter.
1. Have a goal
It’s important to know why you’re creating a newsletter. Whether you are trying to direct your audience to your blog or sell products, you’ll want to determine a clear objective to guide the content you place in each newsletter.
2. Consistency is key
Your newsletter schedule is everything. If you decide to send it Saturday at noon, you need to send it every Saturday at noon. This will give your consumers something to rely on and allows your brand to remain part of their life on a regular basis. Also, think about the timing of your newsletter. Put yourself in your consumer’s shoes and think about what their week looks like, then decide the best time to grab their attention.
3. Stick to your aesthetic
With anything you create for your business, it’s crucial to pick visual branding and stick to it. Your newsletter should have the same fonts, color scheme, language and layout every week. This imprints a consistent visual for your audience to associate with your brand, and it makes the content easier to process.
4. Don’t overthink your content
Each piece of content in your newsletter does not need to be a fully fleshed profound news article. Think about what your audience wants to read about. Maybe it’s a new trend you think they would like or a recipe you can share in the body.